BAX goes Schenker – Integration Campaign
Getting the best of both Schenker and BAX Global as two companies, or as one.
In our new advertising campaign for 2007, we will be promoting these new and expanded products and services now available as a result of the merger. And as is with all great companies, it’s our people who are ensuring the success of the merger. In our ads, we will be highlighting some of the Schenker/BAX employees who are working to make it happen.
Now, the #3 leader in North American heavy freight and the #1 for European land transport offer you integrated distribution across the Atlantic. Good for your business.
This ad promotes that Schenker has a European distribution network similar to BAX’s North American system. When shippers use BAX’s North American network to expedite freight from anywhere in the U.S. to Europe, shipments are placed in Schenker’s integrated distribution network for time-definite delivery throughout the European continent. With this kind of single-source control, you have comprehensive distribution in two major global markets. And with the extensive worldwide network, shippers have global access to 1,500 locations in 150 countries.
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With Schenker’s LCL ocean service and BAX’s North American network, you now have a single-source solution from China throughout the U.S. Good for your business.
This ad promotes that by using Schenker’s regularly scheduled ocean services, you can have shipments expedited from seven important China-based manufacturing centers to eleven U.S. commercial centers. There, goods are placed in BAX’s distribution network for delivery throughout North America. Now combine that with over 1,500 offices in 150 countries, and more than 59,000 trained professionals worldwide, and you’ll discover a whole new meaning to the term, competitive advantage. And that’s good for your business.
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Last Update: 04/24/2008


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