BAX goes Schenker - Two companies as one

Now the combined strength of Schenker and BAX Global offers shippers even more.

Our international advertising campaign for 2007 is designed to tell shippers that while they can still get the best of Schenker and BAX Global, together, we offer them far greater capabilities from one source with a range of logistics solutions delivered worldwide.

The benefits of the merger can be summed up in a short list of impressive statistics. Together, Schenker and BAX are:

  • No. 1 in European land transport
  • No. 2 in worldwide air freight
  • No. 3 in worldwide ocean freight
  • No. 6 in global contract logistics
  • No. 1 in European rail freight transport
  • No. 3 in integrated heavyweight freight in North America

Our international advertising campaign for 2007 is designed to tell customers the tangible benefits they can now realize when shipping anywhere in the world with the new Schenker/BAX Global organization.


Introduction

These positive messages and the resulting benefits to the customer will be put across by advertisements in business publications and industry trade journals in the coming weeks. Markets where these ads will be appearing include the U.S. and Canada. In addition to print media, the program will also be using key online media.

Last Update: 03/13/2007

Introduction